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VA Coach, Mentor & Trainer

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“If you are anything like me, you absolutely love being a mum but you’re also career driven and ambitious.”


I’m Ash,  

CEO and mum of 2 boys.  

I’m on a mission to help women build a thriving virtual assistant business giving them the freedom & flexibility to work on their own terms!  

My Values

Family.. Integrity… Connection.. Community.. Fun 

Family–Empowering women to achieve genuine work life balance.

Connection – Fostering a supportive and inclusive environment built on connection, mutual respect and trust.

 Community – Embracing community over competition.

Fun – Infusing more fun and enjoyment in the learning process.

What makes me unique

I support you navigate every stage of your VA business – Startup, Growth & Scale through various programs, courses and mentoring. I don’t provide you with a blueprint to success because there is no one size fits all approach. Instead, I deliver bespoke and tailored support & strategy so that you can build a business that is uniquely yours. A business that reflects your values, your goals and your lifestyle.  



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“I wanted to be there for all those precious milestones whilst doing something I absolutely loved.”

How it all started

Like most mums, the thought of returning to a 9-5 job whilst on maternity leave didn’t sit well with me. I wanted to stay home with my baby boy and be present for all those important milestones. So in 2017 I started a side gig as a resume writer. In small pockets of time, I built a career services business supporting women return to work with confidence through coaching, interview preparation and application writing. 18 months later I added VA services to my business model, helping SME’s with their admin, recruitment and marketing and within 4 months I was fully booked working less than 20 hour weeks around my toddler.  

After building 2 successful businesses I wanted to teach other women how to create success online too, so 3 years ago I moved into VA Coaching. 


Where we are at now 

Since 2021 I have supported almost 200 women build their work from anywhere business 

The Startup Virtual Assistants Australia community has grown to 5,000 members  

I have created a range of group coaching, mentoring and self paced study options to help women build and grow their VA business  

I’d love to chat with you further to see if I am the right coach for you! 

Here’s how you can work with me 




a discovery call



Let's talk

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